Construction Copywriting Services
If they can’t find you– they can’t hire you.
A strong digital presence is critical to the success of construction and trade companies.
Ineffective copywriting means ineffective marketing, so don’t skip this step.
Make TradeQuill your dedicated construction and trade copywriter and ensure your marketing dollars aren’t being wasted.
We craft content that not only establishes your credibility but also ensures that those seeking your services can easily find you.
Think of us as the beacon guiding clients to your brand.
Our copywriting services will distinguish your brand’s voice and build trust with your future clients.
Whether it's captivating website copy, informative blogs, or engaging newsletters, we excel at delivering original, compelling, and error-free content every single time.
We understand that you have enough on your plate; managing clients, projects, and employees.
Let us do the heavy lifting, so you can focus on what you do best.
We're committed to excellence, leaving no room for shortcuts.
We conduct extensive research into your company and target market so that every word we write aligns perfectly with your goals.
You wouldn't hire a general handyman to wire, plumb, and roof a million-dollar home, would you?
Don’t entrust your company's copywriting to anyone lacking expertise in these specialized and technical niches.
With a combined 20 years of experience in the trades and construction industry, we're the experts you need.
Our mission is to ease your workload and boost your revenue by making sure that potential clients can find you.
So, are we the right fit for your business?
If you're in or adjacent to the construction industry, then TradeQuill is your copywriting partner.
Your go-to construction copywriter serving:
- Electrical Contractors -
- Lighting Stores -
- Supply Houses -
- Manufacturers -
- General Contractors -
- Plumbers -
- HVAC -
- Roofers -
- Carpenters -
- Low Voltage Communications-
- Landscaping -
- Utility Boards -
- Interior Designers -
- Realtors -
- Service Companies -
- Marketing Companies Servicing the Above -
And more…
Upfront Pricing & Services
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- Web Page Copy -
Awareness is the first step in growing your customer base. And let's face it– most folks don't look past the first page of Google.
Your ranking in search engines like Google or Bing can be the make or break between acquiring new business or losing them to the competition.
Your website needs SEO-optimized copy so search engines can easily guide prospective customers to your website.
We strategically use researched key phrases that can propel your organic listing position within these search engines.
Closer to the top means closer to your growth goal!
$375 per page up to 1000 words*
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- Landing Pages -
Get your audience to act now with a top-notch landing page!
Landing pages are the perfect complement to all of your targeted ad campaigns. Copy that is tailored for a specific customer segment is sure to increase lead generation, and ultimately conversions.
Some leads need a bit more nurturing. Use a landing page to collect customer email addresses so you can stay in touch.
Have a limited-time offer? Create urgency through a landing page to get them to book now!
High-quality copywriting will persuade your prospects to take action. Clear Call-To-Action buttons will guide your next prospect through your sales funnel seamlessly.
$500 for pages up to 1000 words*
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- Newsletters & Email Sequences -
Convert leads, earn repeat business, and increase referrals!
This is your opportunity to communicate directly with prospective and existing customers. Use it to share relevant information tailored to your target market.
Nurture your leads with value-driven copywriting. This is a proven way to convert them to paying customers. Announce new products, current promotions, or seasonal services.
Connect with your audience by sharing company history or introducing staff members. Build credibility by including testimonials.
There are endless ways to utilize email to grow your business– shall we begin?
$100 per email
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- Pay-per-Click & Social Media Advertisements -
Pay-per-click and social media ads are powerful ways to funnel new leads.
Keep in mind– an ad is only as effective as the copy it contains. We write influential copy that draws in your ideal audience, bringing them one step closer to being paying customers.
For optimal performance of your ad campaign, it is recommended to run multiple versions of each ad. Through analysis, you can pinpoint the nuances that make one ad perform over another and refine future ads effectively.
Repeating this process will result in a lower cost per lead, increasing your campaign's return on investment. You will feel more confident in investing in a strategy that is proven to work.
Ad variations also work in tandem to build familiarity with your future customers, and keep you top of mind with your current.
$60 per version; 3 version minimum
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- Blogs -
Establish authority and improve your SEO rankings with consistent blogging!
SEO-optimized blogs are a fantastic way to provide relevant information to potential clients. Sharing industry knowledge helps to build trust. Nurture your leads with value-driven copywriting. This is a proven way to convert them to paying customers.
Folks want to know that what is meaningful to them is likewise significant to you.
Communicate your values through consistent blogging– transform your brand into a household name.
It’s easy to find yourself too busy to write blogs– and that’s okay!
Writing results-driven blogs takes time and energy that you can’t afford to spare. That's why we’re here. Let us take the load off of you.
Let’s propel your website to the search engine summit.
$225 for blogs up to 1000 words*
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- Copy for Print -
Sure– modern marketing is headed in a mostly digital direction. But, there are times when nothing beats old-school print.
Trade shows, Parade of Homes, and charity functions are perfect opportunities to express your brand identity using a brochure or other type of printed material.
Mailers, door hangers, and even newspaper or magazine ads keep you on the mind of previous or prospective clients.
Yeah, it might be simple to just put your name and number on these– but most folks don’t just buy what you’re selling, they buy why you’re selling it.
They want to connect to your brand and know that what’s important to them is also important to you. That they can trust you with their homes, businesses, and families.
As with all our offerings, you get quality no matter the quantity.
Starting at $150
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- Product & Service Descriptions -
The allure of your product and service descriptions can be the make or break of successful selling.
Descriptions that showcase benefits and shrink doubts will motivate your customer to act now! We strike the perfect balance of informative yet easy-to-scan. This ensures our copy will appeal to every type of consumer.
We write product and service descriptions that are search engine optimized so it is easy for qualified leads to find you.
We thoroughly research your products and services so we are able to market them in an accurate, interesting, and truthful manner.
$50 - $150 depending on complexity; up to 300 words*
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- Custom & Bundled Projects -
Interested in a copywriting service not listed above? No worries! Simply fill out the contact form below and let us know what you are looking for. Chances are we can help!
We also offer bundled services– which saves you money! Increase the overall impact of your marketing efforts by threading a common voice throughout your brand.
Reach out for any custom or bundled projects you’re looking to complete and we will see if we can help!
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* We write until the job is done.
Word counts are estimated, so if we go slightly over— don't sweat it.
NO HOGWASH
After your free consultation, we will agree on a scope of work with corresponding deadlines. A 50% deposit is due at this time. The remaining 50% will be due at the release of your first draft.
Your price includes 1 round of edits (made easy with the help of Google Docs). The final version will be turned back around to you promptly, properly formatted to easily copy and paste into any program you may use.
Your satisfaction is of paramount importance to us. We are committed to being responsive, punctual, and consistent.
Get in touch
Fill out the form below and we will reach back out within 48 hours!
The faces behind TradeQuill
Fallon
I spent almost a decade managing businesses in the trade and service industries.
Six of those years were spent running an electrical contracting company while finishing my Bachelor’s degree in Business Management.
This has given me first-hand experience with the stress and excitement of growing a business.
I understand the difficulty in finding marketing guidance from businesses that truly understood my industry.
I now use all that I know about business, marketing, construction and service to help businesses, much like the one I built, develop their brand voice and strengthen their marketing efforts with the power of copywriting.
Tony
For as long as I can remember, I've been captivated by what makes things tick. Even as a kid, I took everything I could apart just to learn how it worked and put it right back together.
I started as an extra pair of hands for a family friend. A tool fetcher– the greenest of green. I laid tile, painted houses, fixed plumbing, hung doors– you name it.
Eventually, I started as an electrical apprentice and climbed the tall ladder to become the most profitable supervisor in the company.
A few years later, I obtained my own state electrical license. I still dabble in electrical work and electrical apparatus repair.
My days are looking much different since co-founding TradeQuill. Instead of being at the job site, I conduct thorough research on modern construction practices, design trends, and code theory.
TradeQuill has allowed me to use my trade experience to help more people build their world– let us help you build yours.